Naughty Lobo

Naughty Lobo Release for the Lobos of the Southwest

Do you love beer? Help us celebrate the re-release of Naughty Lobo, an imperial blood orange gose infused with local chiltepins, created by local brewery 1912 Brewing Company in collaboration with the Arizona Sonora Desert Museum.

We are excited to welcome the Arizona Sonora Desert Museum and the Lobos of the Southwest to raise awareness and fundraise in support of one of the rarest land mammals of the North America.

Currently, there are a minimum of 186 Mexican Gray Wolves in the wild in Arizona and New Mexico (official end of 2020 count). The last official count in Mexico was 30-35 wild Lobos.

Join us all day on August 18 at 1912 Brewing Company to sip for science. 10% of all Naughty Lobo sales will be donated to Mexican Gray Wolves’ conservation efforts!

Come out, invite your friends, and learn how you can help restore the Mexican Gray Wolves in their rightful place in the mountains of the Southwest.

Can’t make it? Donate online!

Cheers! ¡Salud!

Drink for Los Lobos!

Join us on Wednesday, August 18th for our release of the Naughty Lobo Gose!

We’ve partnered with the Arizona Sonoran Desert Museum in effort to raise awareness and fundraise for the Mexican Gray Wolves. The Naughty Lobo is an Imperial Blood Orange Gose infused with local chiltepines from the AZSDM Mexican Gray Wolf habitat.

“The Mexican Gray Wolf is a subspecies of the gray wolf, commonly referred to as “el lobo”.

Though they once numbered in the thousands, these wolves were wiped out in the U.S. by the mid-1970s, with just a handful existing in zoos. In 1998, the U.S. Fish and Wildlife Service, led by Jamie Rappaport Clark (now president of Defenders of Wildlife), released 11 Mexican gray wolves back into the wild in Arizona.

Although their numbers have grown slowly, they remain the most endangered subspecies of wolf in the world because of compromised genetics, human intolerance and reluctance to release more individuals and bonded pairs to the wild.” https://defenders.org/wildlife/mexican-gray-wolf

“ASDM spearheaded a captive breeding program that is bringing the wolves’ numbers back from the brink. Now a reintroduction campaign is attempting to restore wolves to their rightful place in the mountains of the Southwest.

Listen for the howl of the wolves on your next visit to the Desert Museum, expecially during the spring mating season.” – https://www.desertmuseum.org/visit/exhibits_mountainwoodland.php

10% of our beer sales of the Naughty Lobo will be donated to the Arizona Sonoran Desert Museum’s effort to re-establish El Lobo’s in the wild.

Hope to see you there! 

Cheers! ¡Salud! 

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